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November 13, 2024
E-mail isn’t a new technology, but recently you can seem to do a lot with marketing in this channel. Your sales messages can be directly sent to customers' inboxes and contribute nicely to your business revenue.
Still, some challenges exist when it comes to email marketing. Like, if you're a new marketer, you might wonder how to create an engaging newsletter, and if you're experienced, managing all contacts in one place can be um complex.
This is where email marketing services can be invaluable—they can handle everything from designing newsletters to automating campaigns.
But—Â
How do you choose which one is right for your business?
In this blog, we have listed the 5 best email marketing software on the market that will help you cut through clutter and have the best open rates.
If you’re someone who sends and receives tons of customer support-related emails, Mevrik is your call.
It lets you add multiple email accounts in one place—which means you get to see all your emails without having to go back and forth between inboxes.
The standout thing about Mevrik is how it incorporated AI into its workflow. When you click on the SMART Reply button in the chat window, the system tries to understand your customer's question and automatically drafts an answer.
The platform also provides AI writing assistant tools—like tone changer, shortener, and grammar—that help you write situation-appropriate emails.
But you can do much more than just writing emails. With Mevrik, you can automatically segment your email contacts. This helps you identify your leads and ways you can engage them more.
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With MailChimp, everything is simple, straightforward, and effective. Even if you have no skills in email marketing, you can get started and have a decent amount of growth.
My favourite thing about MailChimp is that it provides multiple ways to customise email marketing tasks.
For example, when it comes to building newsletters, you have three options: either build from scratch, have a minimalistic layout —where blocks can be rearranged—or use fully designed templates.
Mailchimp also has a Customer Journey Builder feature that lets you customise workflows. Within this feature, there are pre-made templates for welcoming new subscribers, celebrating customer birthdays, recovering abandoned carts, and more.
Also, you can build a workflow from scratch. In this case, the platform uses conditional statements and branding points to build the flow.
Activecampaign is a good option for advanced marketers. For one, this platform comes with a large set of automation tools—that makes it easy to qualify leads.
As soon as you step into the platform, you'll get access to an extensive collection of automation templates (or recipes, as the platform calls it). This collection covers every industry, including finance, e-commerce, real estate, healthcare, and more.
For example, healthcare professionals can easily deploy the appointment reminder workflow to notify patients about upcoming appointments.
Beyond automation, ActiveCampaign offers an impressive suite of list management features. The segment builder lets you create segments using and/or logic, multiple conditional groups, and math operations.
One standout list management feature that I would like to highlight is its lead scoring tool. This tool assigns points to leads based on their activity with mail, like whether they open the email, visit the website, fill out forms, click on CTAs, etc.
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Beehiiv is yet to become the most powerful email marketing tool in the market, but it's generously free and beginner-friendly—all things that make it a promising candidate.
The instant you join the platform, you will receive a checklist to help you get the most value from its features.
One thing that I really liked about Beehiiv is how it lets you get started in email marketing —even without a website. It provides you subdomain as soon as you sign up for the platform. You can then set up a logo, colour patterns, customised fonts and CTA button text.
Plus its UI designer let's view the design in different screen sizes and resolutions. This way, no matter where your audience views the page —desktop, or mobile device—it looks good every time. All in all a generous free plan.
Klaviyo is a bit different from other platforms in this list: it's an email and SMS marketing platform designed for eCommerce businesses.
There's a lot you can do for your e-commerce business as soon as you create an account. For one, its email builder has two e-commerce-centric content blocks: Product and Review Quotes.Â
The product block lets you set two types of content, static and dynamic feeds. The static version lets you showcase individual products and is best suited for guiding customers during a purchase. While, the dynamic feed mostly works well for recommending products in follow-up emails.
You'll also notice the wide range of pre-made templates the builder comes with. While there is a little bit of everything for various industries, most of its themes are shopping and sales-related. This includes welcome messages, abandoned cart reminders, holiday sales, post-order notifications, cross- and upsell messages, back-in-stock alerts, etc.
When picking out an email marketing service, it’s all about finding the features that best match your needs. However, here are a few basic things you might want to keep an eye out for:
A must-have feature for any email marketing tool is a highly functioning email editor.
Your editor should make it easy for you to drag and drop elements like text, images, buttons, and interactive widgets right onto your newsletter or landing page canvas.
Also, if you are an experienced user, check whether the platform offers an HTML code editor. This way, you can edit your content to its finest details, like adjusting margins, padding, image sizing, and beyond.
Ideally, every app should provide a range of pre-built templates for newsletter and landing page designing.
This will make it easy for you to create emails, as the content blocks—like the header, footer, body elements, and call-to-action section—are already structured according to best industry practices.
You only need to replace the placeholder content like text, links, and logos with your own content.
List management tools are pretty non-negotiable when it comes to email marketing. Your platform should provide a wide set of features to organise and segment subscribers.
Through segmentation, you can do several manual tasks easily, including removing invalid email addresses and unsubscribed contacts from your list, updating personal information, tags, and more.
Plus, you’ll have a better understanding of key segments that generate the most value for your business and send more targeted emails.
Everything takes longer when there is no way to shortcut your routine tasks. As you look out for email marketing platforms, one key thing to consider is how powerful the workflow automation features are.
The platform should support both custom workflow creation and pre-made templates.
When building workflows from scratch, you should be able to view and edit each predefined rule dynamically.
In the case of templates, you should get some basic ones, including welcome messages, quick reminders when customers opt out of the cart, thank-you messages post-purchase, etc.
Every email marketing service mentioned in this blog is made for someone. To make sure it's made for you, test.
Take advantage of the free trials and free plans offered by companies —to get a feel of the platform's user interface and toolset. Then identify which one makes most sense for your team.
Ready to test? Start a free trial with Mevrik. From quick email building to analysing email performance, manage everything from one platform.
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