5 Best Social Media Management Platforms in 2024

What is a Social Media Management Platform?

A social media management platform is software that helps marketers manage multiple social media profiles in one place.

With this solution, you can schedule posts in advance, track analytics across channels, create aesthetic visuals, keep an eye on your competitors, set content calendars, and, most importantly, interact with your customers.

5 Best Social Media Management Platforms

1. Mevrik

If there is an essential tool to monitor all your social media channels, it is Mevrik. 

With this platform, you can know when and where your customer made certain mentions. And the best part is that you can interact with the person who mentions you without leaving the platform.

In addition to real-time oversight on social mentions, Mevrik also offers a Generative AI tool that allows you to generate personalised and grammatically accurate responses. It can also curate conversation summaries, which are extremely handy for supporting your customers in the future.

You can overcome all of your social media marketing challenges by using Mevik.

Key Features

• Tracks mentions and messages across multiple social media channels.
• Reply to multiple interactions from one unified inbox.
• Organise and label customer conversations with native icons.
• Advanced sentiment analysis to detect emotions in every interaction.
• Intelligent writing tools to automatically generate more realistic and personalised content.
• Integrations with channels like Facebook, Messenger, Instagram, WhatsApp, and Telegram.

Best for

• Startups
• Small businesses
• Enterprises

Pricing

• Free trial available 
• Starts at $41/user/month

2. Hootsuite

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Hootsuite is often considered the most feature-complete social media management platform in the market. This all-encompassing tool is suitable for large businesses who are looking for a solution that goes beyond basic scheduling. 

With Hootsuite, you can manage messages, mentions and comments across channels - all from a single dashboard. This helps you keep an eye on the conversations in various social networks and avoid the constant switching between browsers or tools.

You also won't have to worry about the performance of your post —there are a range of advanced analytics tools that can monitor the impressions, link clicks, number of comments, saves, video views and more.

Key Features

• Manage your social presence on all major networks from a single dashboard.
• Auto-scheduling feature to schedule your post in advance.
• Bulk compose feature to schedule up to 350 social media posts at once using a CSV file format.
• Advanced analytics to improve your ROI.
• Benchmarking tool to measure your performance and ensure your meeting the industry standard.
• Best time to publish features that analyse your historical data and recommend the optimal times to post.
• Customisable calendar view such as year, months,weeks, social media channels etc.
• Advanced Generative AI tool OwlyAI that can repurpose any content into social media posts.

Best For

• Enterprises

Pricing 

• 30 days free trial available
• Paid plans starts at $99 per month / 1 user/10 accounts

3. Buffer

If you are looking for an option particularly suitable for beginners, Buffer is your best ally. This platform offers a free version that allows you to connect up to three profiles.

Along with everything a social media manager offers—like post scheduling, analytics, a photo editor — Buffers provides a unique feature called Slots, where you can set up a series of time slots in advance to automatically post content.

Whenever you want to share a post, simply upload the content to the dashboard or use an extension to add external content. Buffer will automatically place it in the next available time slot according to your plan.

Key Features

• Schedule and auto-publish content on all popular social networks.
• Slots feature to set a series of time slots in advance.
• A built-in photo editor named Pablo.
• Exclusive Instagram features such as first comments, which automatically add comments to your post as soon as it goes live.
• In-depth analytics and reports on audience demographics and post-engagement.
• Integration with 10+ channels.

Best For

• Small businesses
• Startups

Price 

• Free plan (up to 3 channels)
• Paid plans start at $5 per month/channel.

4. Sprout Social

This social media management software focusses on deepening brand connections with customers. It offers advanced analytics tools that provide in-depth details about all the customers visiting your account. You can follow their engagement behaviour, which channels they use most, what content they like the most, etc.

Not only can you monitor your own brand analytics, but this platform also offers a module that can perform competitor analysis. It can study their keywords, audience stats, engagement, and hashtag use on each platform and give you an idea of how you can post better than your competitors.

Key Features 

• Smart inbox to view and respond to interactions from all channels on a single screen.
• Custom inbox views to organise and prioritise messages.
• Publishing tool to schedule posts in advance.
• Advanced analytics to track brand awareness across channels. Each post is evaluated on metrics like likes, comments, shares, saves, and more.
• Integration with 3rd-party CRM tools to manage and track support issues.

Best For

• SMBs
• Enterprises

Pricing

• 30-days free trial available.
• $199 per seat/month

5. Social Pilot

If you're a small business looking for an all-in-one social media management platform within your budget, Socialpilot is a good place to start. It combines the basic scheduling feature with high-performance analytics to optimise your marketing efforts.

In addition to monitoring brand performance, SocialPilot offers a social inbox feature. This feature allows you to view and manage any type of social interaction on one screen—without going back and forth across multiple platforms. This can include direct messages, public comments, tagged posts, community forum mentions, hashtags, and reviews.

 Key Features

• A social inbox feature that collects all your comments, messages, tagged posts, and reviews in one place.
• Publishing features to create and schedule high-engagement posts.
• Social listening tools to not only monitor your brand's and competitors performance.
• Multi-level channel authorization settings for teams.
• Bulk invitation features to invite team members on one go.
• Bulk Import feature to schedule up to 500 posts at once with a CSV file.
• Integration with platforms like Facebook, Twitter, LinkedIn, Instagram, Tumblr, Pinterest, Xing, and VK.

Best For

• SMBs 
• Startups 

Pricing

• $25.50/mo, 10 social media profiles, 1 user

Benefits of a Social Media Management Platform

Encourage Customer Loyalty

A social media marketing platform opens up the way for your customers to warm up to your business.

When you interact with customers on their preferred social channel, you create a safe space for them to share their opinions, suggestions, or even any frustration they have with your brand.

This is a good practice, as post-listening, an effective response can win you customers who will be loyal advocates of your brand.

Increase Brand Engagement

In marketing, continuity is essential for customer engagement. Each blog post, photo, video, or comment you share on your social channels can take customers to your website and increase site traffic.

A social media management platform can optimise this approach by allowing you to schedule posts in advance and automatically have them go live at peak hours. This can instantly influence the conversation around your industry and give your business an authoritative edge.

Save Hours Spent on Managing Social Media

Social media management tools can simplify so much of the work.

They often come with a centralised inbox where all mentions and messages addressed towards your brand lands. You can respond and engage with all these messages — without having to log into each social media profile.

Plus, the advanced Generative AI tools integrated into these platforms can free up more of your time for focusing on your customers. This tool can automatically detect different social media channels and create posts according to native formats. You can generate post ideas, captions, comments, hashtags, messages, and so on.

Final Thoughts

Marketing on social networks takes time. If done well, it can be a game-changer for your business.

However, since the business ecosystem is changing quickly, keeping up with the developments in social media seems to be a full-time job and overwhelming.

Thus, find a platform that makes social media easy for you. Use tools like Mevrik to automate your management process and build a cohesive brand image. 

Sign up for a free trial today.

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