The beauty industry is highly competitive, and businesses need to differentiate themselves by providing a personalized, high-quality experience to their customers. With so many brands vying for customer attention and dollars, your business has to stand out to be successful. On top of that, clients in this space are savvy and demanding. They’ve come to expect a personalized, high-quality experience every time, so your brand has no room for error. What’s the one tool that will check all of these boxes and give your business that competitive edge it needs for success? A Facebook beauty AI chatbot & DCX. 💅

Mevrik DCX supports every digital touchpoint, including social media channels like Facebook, Instagram, WhatsApp, video chat, email, and more. Ready to make your beauty business stand out from the crowd? Here’s why a chatbot is your best bet, plus helpful tips for building your first one.

Types of beauty businesses that can benefit from Mevrik DCX

The benefits of chatbots apply to all players in the beauty industry. Brick-and-mortar businesses like salons, spas, and beauty schools can find success with a Facebook chatbot just as an online business like an ecommerce shop for cosmetics can.

Chatbots are helpful for beauty businesses of any size, too. Larger brands who are inundated with Facebook messages can employ a beauty chatbot to automatically answer FAQs. It can also help them gather data about prospects and customers, and send out newsletter-style message blasts to users.

While smaller brands may not need bots to deal with a full Messenger inbox, they can get rewards in other ways. Their bot can convert users who comment on Facebook posts into leads. It can also function as a mini CRM to collect, filter, and export data about customers who have engaged with the bot.

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How a Mevrik DCX can boost your beauty business

At the most basic level, a beauty live chat on Facebook can provide important information about your business, but in a more engaging way. It can share details about your products or services, your hours, directions, or prices, and your reviews and examples of your work.

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However, that’s not all a beauty bot can do. While they were initially used only to handle these simple customer-service inquiries, they’ve now evolved into savvy virtual assistants with even more robust functionalities. Use them to:

• Send news and updates to subscribers 🔔 One of the most helpful features of Facebook chatbots for business is the ability to send messages to segmented groups of subscribers to reengage them. You can share information about new products, sales, coupons, and more to engage prospects and customers. You can send these messages within 24 hours of a user’s last interaction with your bot, or you can pay to send a Sponsored Message at any time.
  
• Provide 24/7 support 💻 The beauty of chatbots—pun intended! —is that they have no off hours. It doesn’t matter which time zone the user is in, or when they try to book an appointment or request information. The bot will always be available to chat with them and offer help, day or night.

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Add the Mevrik Live Chat function to your bot so customers can reach a human agent in case of any unresolved questions.

• Schedule and book appointments 📅 A chatbot makes appointment scheduling for brick-and-mortar businesses quick and simple. Clients can book treatments instantly and at any time, without having to leave the Messenger app or fill out any clunky web forms

Booking an appointment through a chatbot

• Sell products 🛍 A beauty bot makes product sales for ecommerce businesses much easier. Just like with appointment booking, sales can be made 24/7 through the Messenger app. Combine this functionality with a bot’s ability to send promotional messages about sales or new products to users, and you’ve got a streamlined, highly effective new sales funnel in place.
  
• Provide personalized, expert advice 🗣️ It’s in the best interest of any beauty business to position themselves as an authority in their niche—and chatbots are great for this. By pre-loading your bot with helpful tips, tricks, and advice, you can provide users with the useful and engaging experience of chatting with a beauty expert. Questions about the customer’s hair type or eye shape, for example, can be used to generate hairstyle recommendations. This can go along with the opportunity to book an appointment, or suggest makeup products with links to buy them. It’s a simple but high-value way to promote trust in your brand and promote sales, too.

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Add the Mevrik Social Media function to your Page so you don't miss any customer comments who are willing to purchase products or are interested in your services. plus, you can moderate comments instantly

• Instant comment moderation: Mevrik's social media function can help your beauty businesses to manage your social media comments more efficiently with the help of AI. This means Mevrik can instantly respond to customer queries and concerns, which can help to improve customer satisfaction and loyalty. Additionally, Mevrik's social media function can help your beauty businesses to protect your online reputation by filtering out spam and inappropriate comments. This can help to maintain a positive brand image and prevent any negative comments from detracting from the overall customer experience.
• Convert Fans to Customers: Mevrik social media platform allows to to reply to live stream comments in real-time. For instance, if a customer comments during a live stream that they want to purchase a particular product, Mevrik's AI can instantly identify the product and provide them with a link to purchase it through Messenger. This feature can be a game-changer for beauty businesses, as it provides a seamless customer experience that can help convert fans into customers. Mevrik Social Media's AI can even handle complex queries and concerns, and can escalate them to social media agents or to the business owner if necessary.For businesses without dedicated social media agents, Mevrik Social Media can assign comments to the business owner, allowing them to respond and engage with their customers in real-time. This can help to improve customer satisfaction and loyalty, as well as increase sales and revenue for the business.

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Add the Mevrik Video Chat function to your Page & Websites and build stronger relationships with their customers

• Click to join: With Mevrik's video chat, customers can join video calls with beauty professionals and receive personalized consultations and recommendations. One of the benefits of Mevrik's video chat is that users can join the call via a link, without the need to download an app. This can make it easier for customers to connect with beauty professionals, as they can join the call from any device with internet access.
• Personalized consultations: With Mevrik's video chat,beauty professionals can provide personalized consultations to customers. The chat can be programmed to ask customers questions about their skin type, concerns, and preferences, and use that information to provide customized recommendations for products and treatments.
• Product Demonstration: With Mevrik video chat can also be used to demonstrate the proper use of products, techniques, and tools. This can help customers to better understand how to use the products they purchase and achieve the desired results.
• Follow-up consultations: Mevrik video chat can be used to follow up with customers after treatment or purchase. This can help to ensure customer satisfaction and address any concerns they may have.

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Mevrik's email solution can be a valuable tool for your beauty business to improve your customer communication and marketing efforts.

• Newsletter campaigns: You can use Mevrik's email solution to create and send out newsletter-style messages to your subscribers. These messages can include information on new products, promotions, and other news related to the business.
  
• Personalized email campaigns: You can use Mevrik's email solution to create personalized email campaigns that target specific customer segments based on their interests, purchase history, and other factors. This can help to improve the relevance of the messages and increase the chances of customers engaging with the content.
• Appointment reminders: You can use Mevrik's email solution to send automated appointment reminders to customers who have booked services with the beauty business. This can help to reduce the risk of no-shows and improve the efficiency of the business.
• Email Compose: Mevrik Email solutions also can be used to send or reply customer support email.

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